Marketing’s job is simple…MAKE THE PHONE RING!
Wikipedia (the free encyclopedia) defines marketing as the study and management of exchange relationships. The American Marketing Association has defined marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.”
The techniques used in marketing include choosing target markets through market analysis and market segmentation, as well as understanding methods of influence on the consumer behavior.
And if we are all lucky and Marketing is good at what they do…THE PHONE WILL RING!